SERVICES
customized strategy + cutting edge tactics + measurable growth
Marketing shouldn’t feel like a chore—or worse, a mystery. At Mills & Co., we specialize in helping hospitality, tourism, and food & beverage brands cut through the noise and connect with the right audience. We’re not a buttoned-up, jargon-filled agency stuck in the early 2000s. We believe marketing should be clear, strategic, and yes—even fun. Because in today’s world, authenticity and connection matter more than trends and tactics. We make it make sense, we make it work, and we make sure you actually enjoy the process.
Most brands approach content like a shot in the dark—posting for the sake of posting, chasing trends with no direction, and wondering why nothing sticks. We don’t do that.
Around here., content isn’t just about showing up. It’s about showing up with purpose. We create strategic, insight-driven content plans that align with your business goals, speak to your audience, and drive measurable results.
An effective content strategy answers the big questions:
We don’t just build content strategies. We build content strategies that make sense for your business.
Content Strategy Development – A tailored roadmap for what to create, where to distribute it, and how it drives growth.
Brand Storytelling & Messaging – Clarifying your brand voice to create content that connects.
Content Pillars & Planning – A structured system to ensure consistency and impact.
SEO-Optimized Content Strategies – Ensuring your content gets seen, not just published.
Multi-Channel Content Approach – Blogs, social, email, video—optimized for engagement and conversion.
Data Meets Creativity – Every content plan starts with deep research and ends with strategic execution.
No Generic Playbooks – Every strategy is custom-built for your brand’s goals and audience.
Scalable & Sustainable – A system, not just a campaign—so your content works long-term.
The best content doesn’t just engage—it drives real business results. Let’s build a content strategy that does just that.
Some businesses need full-service execution. Others need the right knowledge, strategy, and direction to implement it themselves. We offer hands-on consulting, training, and workshops to help you and your team level up your marketing game—whether you’re looking for team training, executive advisory, or a dynamic keynote speaker.
ADVISORY SERVICES
For brands that need high-level strategic direction, we offer advisory services designed to refine your marketing approach, optimize performance, and align your efforts with business goals. Whether you need a full marketing strategy, ongoing advisory support, or a fractional CMO to bring executive-level marketing expertise without a full-time hire, we provide the guidance to keep your brand growing.
TEACHING AND TRAINING
We train in-house teams to run smarter, more effective marketing strategies without the fluff. Our customized training sessions equip your team with the skills to create, manage, and optimize marketing efforts in-house. Whether it's mastering social media strategy, understanding paid ad performance, or learning how to implement content marketing effectively, we turn marketing confusion into clarity.
WORKSHOPS & KEYNOTES
From hands-on marketing workshops to team retreats and leadership training, we make learning both practical and powerful. We bring real-world marketing expertise that’s engaging, insightful, and packed with value.
VIP INTENSIVES & COACHING
For business owners, entrepreneurs, and marketing teams who want dedicated, high-impact coaching, we offer VIP Days and VIP Half-Days designed for deep-dive strategy sessions. These fast-paced, results-driven intensives give you the opportunity to work 1:1 with us to troubleshoot challenges, refine your marketing, and build a plan that actually works. Whether you're looking for a full-day marketing overhaul or a focused half-day session, we’ll tackle your biggest challenges and give you a clear, actionable path forward.
Take control of your mental health and strengthen your relationship with yourself and others. Get started with a free session.
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SOCIAL MEDIA SERVICES
You’ve got the strategy—now let’s bring it to life.
Our full-service social media management takes the day-to-day off your plate, ensuring your content is consistently executed, optimized, and driving results. We handle everything from content creation to community engagement, so you can focus on running your business while we keep your brand visible, engaging, and growing.
Social Media Management
Full-service management ensures your social media presence is active, engaging, and on-brand.
Content Services
High-impact visuals, compelling copy, and short-form video designed to engage, inform, and convert.
Collaboration Management
Influencer & brand partnerships can take your business to the next level—when done right. We handle everything from sourcing and outreach to campaign execution and performance tracking to ensure every partnership drives results.
Paid Social (Meta Ads)
Paid social can drive massive growth, but it needs to be strategic. We create, monitor, and optimize Meta Ads to ensure every ad dollar works harder, generating leads, sales, and brand awareness for your business.